Affirm Holdings (AFRM) shares rallied for a second consecutive session, climbing 6.7% on Wednesday following a 7.4% gain the previous day. The fintech stock's rebound comes despite a challenging year-to-date performance, with shares still down 20% in 2026 due to rising consumer default rates and broader fintech sector pressures.

Citi Research analyst Bryan Keane triggered the recent uptick by placing an "Upside 90-Day Catalyst Watch" on AFRM ahead of the company's May 12 investor day. Market participants anticipate management will outline ambitious medium-term revenue growth targets exceeding 20%, coupled with tighter profitability margins.

The bullish sentiment persists even as a LendingTree survey revealed 47% of buy-now-pay-later users missed payments in the past year, up from 41% in 2025. Affirm's most recent earnings beat expectations with $0.37 EPS versus $0.28 estimates, while revenue grew 29.6% year-over-year to $1.12 billion.